Eye of the Storm

A friend of mine recently curated the “Eye of the Storm” photography exhibit at the Reform Gallery in West Hollywood, featuring images from enlisted combat photographers in the U.S. military.
PondelWilkinson did a little pro bono public relations work for the exhibit, which was created to raise awareness and provide funding for The Wounded Warrior Project, a non-profit that helps severely injured soldiers transition to civilian life. The Los Angeles Times, Newsweek and others have written about the show, and the curator would be honored to host any friends of the firm who would like to take a personalized tour. Of course, you are more than welcome to peruse on your own time as well.
If you are interested in checking out the exhibit, Reform Gallery is located at 816 N. La Cienega Blvd., Los Angeles, CA 90069. For more information, you are also welcome to call the exhibit’s curator, Dane Jensen, at 323.632.2909. Or, check out the Eye of the Storm Web site. 


Evan Pondel, Vice President, epondel@pondel.com

Whose Line is it Anyway?

I was quite surprised by a new set up at LAX when traveling to New York for a meeting last week.  Signs at the security checkpoint asked me to choose a line depending on my travel status.  Was I an expert traveler, a casual traveler or a traveler with a family?
Clearly, as it was 5 a.m. and my family was still at home tucked in bed, I could tick off family traveler.  But, since I was going to New York for both a business meeting and for a personal commitment, I had trouble deciding which “label” fit best.
A recent Wall Street Journal article confirmed that I am not alone in my confusion.  Many people find the signs unclear and are not sure if choosing the correct line is mandatory or voluntary.  However, the Transportation Security Administration says the program is working better than originally anticipated and that traveler aggravation is being minimized.  Many people like the new system and believe they are getting through security quicker and with less hassle.
According to the TSA, the “Black Diamond” program, named for the ski-resort term for expert trails, is aimed at improving security by creating a less stressful experience.  The program, which is currently in operation in a handful of airports today, is slated for expansion to additional airports in the near future.
So, which line did I ultimately choose?  Given my familiarity with security procedures and having mastered the art of taking my jacket and shoes off while removing my laptop, I decided I was indeed an expert traveler.  It didn’t speed my wait time any, but I suppose during peak travel hours it’s a plan that just might work.


Laurie Berman, Senior Vice President, lberman@pondel.com

the great mIgRation

IR folks come from all walks of life.  From CPAs to CFAs to MVPs, IROs come in all different shapes and sizes.  It appears the most recent IRO migration derives from the sell side.  Bedraggled by long hours and marketing trips, sell side folks are finding their way to IR like divining rods in search of a water source. With beads of sweat building up on their brow, they seek solace in the halcyon world of IR.
The question is whether they are merely seeking a mirage or a practical career change.  Quite frankly, I don’t know.  But what I do know is that the more diversified an IR agency’s skill set, the better off the agency is in facilitating clients’ needs.
To encourage diversification in our field, the following is a top ten list of occupations that I believe serve as the most appropriate preludes prior to joining an IR firm or serving as an internal IRO.

10. Psychic

9.  Linebacker

8.  Buoy

7. Anchor

6. Quantum Theorist

5.  Existentialist

4.  Lion Tamer

3.  Anesthesiologist

2.  Masseuse

1.  The little stuffed rabbit that dogs chase at the track


Evan Pondel, Vice President, epondel@pondel.com