Ripe for Review


Ripe for Review (Photo Credit: Flickr, )

A few weeks ago, a cantaloupe farm from Southern Colorado became the center of attention, but not the kind of attention a small organization would opt for. A listeria outbreak linked to the farm caused 72 illnesses and 13 deaths, according to the Centers for Disease Control and Prevention. This outbreak has been deemed the deadliest in the United States in more than a decade.
Disasters such as these serve as important reminders to make sure crisis communications plans are ready to go. Following are some ideas to keep top of mind when starting or reviewing that plan:

  • Create a messaging platform – A number of important points should be put together to combat any questions brought on by the media and any customers, such as addressing the issue at hand, explaining what the company is doing to settle the issue and move forward in a positive direction, etc.

  • Provide constant updates on new information – As more information is gathered and received, every bit should be readily available and shared with the public.  

  • If needed, gather third party support – If there are holes in the information for the crisis, hire additional support, such as investigators. Do everything you can to find out all of the little details so there are no missing pieces to the puzzle.

  • Gather support from the industry – If this is an issue comparable to the cantaloupe saga, it will affect other players in the industry. Communicate with other companies in similar spaces who can help communicate information about the issue as well.

  • Hire a communications firm with experience in crises – There are many firms that focus extensively on crisis management and can help companies mitigate the damaging effects of a crisis.



1 reply
  1. Ionut
    Ionut says:

    cebcceb5ceb3ceb1cebbceb7 cf84ceb1cebbceb1ceb9cf80cf89cf81ceb9ceb1 cebcceb5 cf84cebf glory plus cf84ceb7cf82 media!ceb2ceb3ceb7cebaceb5 ceb5cebbceb1cf84cf84cf89cebcceb1cf84ceb9cebacebf, cf84cebf ceb5cf83cf84ceb5ceb9cebbceb1 ceb3ceb9ceb1 ceb5cf80ceb9cf83cebaceb5cf85ceb7,ceb7cf81ceb8ceb5 cf80ceb9cf83cf89 cebcceb5 ceb1cebbcebbceb1 cf85cebbceb9cebaceb1 ceb3ceb5cebcceb9cf83cebcceb1cf84cebfcf82 ceb1cf80cebf ceb1cf85cf84ceb1 cf80cebfcf85 ceb4ceb5ceb9cf87cebdceb5ceb9 cf84cebf ceb5cebdcf84cf85cf80cebf cf84cebfcf85cf82,cebecf85cf80cebdcebfcf85cf83ceb1 cebaceb1ceb8ceb5 cebcceb5cf81ceb1 cebcceb5 cf80cebfcebdcebfcf85cf82 cf83cf84ceb7 cebcceb5cf83ceb7 ( cebaceb1ceb9 cf86cf85cf83ceb9cebaceb1 cebcceb5 cebdceb5cf85cf81ceb1!!)cebcceb9ceb1 ceb5ceb2ceb4cebfcebcceb1ceb4ceb1 ceb1cf86cebfcf85 cebccebfcf85 cf86ceb5cf81ceb1cebd cf84cebf ceb5cf80ceb9cf83cebaceb5cf85ceb1cf83cebcceb5cebdcebf ceb5cebaceb1cebdceb5 cebbceb1cebacebacebfcf85ceb2ceb1 ceb7 ceb2ceb1cf83ceb7 cf84cebfcf85 cf83cf84cf81cf89cebcceb1cf84cebfcf82 cebaceb1ceb9 cf86cf85cf83ceb9cebaceb1 cebaceb1ceb9 cf84cebf cf83cf84cf81cf89cebcceb1cebaceb1cebbcf89 ceb1cf84cebfcebccebf ceb1cf80cebf cf84cebf cebaceb1cf84ceb1cf83cf84ceb7cebcceb1 cebaceb1ceb9 ceb5cf81cf87ceb5cf84ceb1ceb9 cebaceb1ceb9 cebccebfcf85 cebbceb5ceb5ceb9 cebcceb5cf83ceb1 cf83ceb5 ceb1cebbcebbceb1 cebfcf84ceb9 ceb5ceb9cebcceb1ceb9 cf80cebfcebbcf85 ceb5cf85ceb1ceb9cf83ceb8ceb7cf84ceb7,ceb4ceb5cebd ceb5cf87ceb5ceb9 cf80cf81cebfceb2cebbceb7cebcceb1 cf84cebf cf83cf84cf81cf89cebcceb1cebcceb7cf80cf89cf82 ceb5cf80cf81ceb5cf80ceb5 cebdceb1 cf80ceb1cf81cf89 cf84cebf optimum cf83ceb1cebd cebdceb1 cebbceb5ceb5ceb9 cebfcf84ceb9 cf84ceb1 cf86ceb8ceb7cebdceb1 cf84cebfcf85cf82 ceb5ceb9cebdceb1ceb9 ceb3ceb9ceb1 cf80ceb5cf84ceb1cebcceb1!cebcceb5ceb3ceb1cebbceb7 cf84ceb1cebbceb1ceb9cf80cf89cf81ceb9ceb1 5 cebcceb7cebdceb5cf82 cf84cf89cf81ceb1, ceb4cebfcebaceb9cebcceb1ceb6cf89 cf80cebfcf85 ceb8ceb1 ceb9cf83cebfcf81cf81cebfcf80ceb7cf83cf89 ceb3ceb9ceb1 cebdceb1 cebacebfceb9cebcceb7ceb8cf89 cebdcebfcebcceb9ceb6ceb1 cebfcf84ceb9 ceb8ceb1 ceb5cf80ceb1ceb9cf81cebdceb1 ceb5cebdceb1 cf83cf84cf81cf89cebcceb1 cebaceb1ceb9 ceb8ceb1 ceb7cebccebfcf85cebd ceb7cf83cf85cf87ceb7 ceb3ceb9ceb1 ceb4ceb5cebaceb1 cf87cf81cebfcebdceb9ceb1 cf84cebfcf85cebbceb1cf87ceb9cf83cf84cebfcebd! ceb1cebbcebbceb1 cf84cebf cebccebfcebdcebf cf80cebfcf85 cebaceb1cebdcf89 ceb5ceb9cebdceb1ceb9 cebdceb1 cebacebbceb5ceb9cebdcf89 cf81ceb1cebdcf84ceb5ceb2cebfcf85 ceb3ceb9ceb1 cebdceb1 cf80ceb1ceb9cf81cebdcebfcf85cebd cebaceb1ceb9 cebdceb1 cebccebfcf85 cf86ceb5cf81cebdcebfcf85cebd cf80ceb9cf83cf89 cf84cebf cf83cf84cf81cf89cebcceb1!ceb8ceb5cebbcf89 cf84ceb1 cebbceb5cf86cf84ceb1 cebccebfcf85 cf80ceb9cf83cf89 cebaceb1ceb9 cebdceb1 cebcceb7cebd cebeceb1cebdceb1ceb1cf83cf87cebfcebbceb7ceb8cf89 cebcceb1ceb6ceb9 cf84cebfcf85cf82!

Leave a Reply

Want to join the discussion?
Feel free to contribute!

Leave a Reply

Your email address will not be published.

This site uses Akismet to reduce spam. Learn how your comment data is processed.