Preparing clients for media interviews and press conferences are part of what we do every day. As always, one of the first things to remember is turn off your ringtone. It might sound simple enough, but there are countless examples of people forgetting to do so.
Following is a quick selection of my favorites:
Yesterday during a White House press briefing, Siri, Apple’s virtual personal assistant, responded to a reporter’s question on the Iran Nuclear Deal.
Seemed like a fitting answer.
Following is one of Bill Clinton with George Bush being interrupted at a scholarship announcement.
And finally, sometimes you just have to “Let it Go!”
Apparently, Sen. Pat Roberts is a fan of Disney’s “Frozen.”
So don’t forget the basics. Before you go on, remember to turn the ringtone off.
— Matt Sheldon, firstname.lastname@example.org