Entries by PondelWilkinson

Memorial Day Marketing

While Memorial Day is sort of the unofficial start of summer, the holiday is a solemn one, established to honor fallen servicemen and women of the U.S. military. It’s also a time for big summer sales … and everyone from car brands to home improvement centers are getting in on the action. Too many times, […]

The Protocols of Selling a Story

Everyone is selling something.  It doesn’t matter if you’re in business, education, or politics, we’re all trying to sell a widget, a way of thinking, a party affiliation.  The difference is the method in which something is sold. For example, are solid facts used to back up a thesis about why a consumer should buy something?  Does […]

The 10 Plagues of Investor Relations

            You may be asking yourself, what does Passover have to do with investor relations and strategic public relations?  Not much, actually, but in honor of the holiday I thought it might be interesting to name ten things plaguing our industry.  Not so different, I guess, from naming the ten […]

Beware of Lurking Wolves

Sometimes, I pick up my own phone at the office. Last week, a friendly caller caught me off guard. The conversation went something like this: Caller: Hello, Roger, how are you? Roger: Fine, thanks, how ‘bout yourself? Caller: I am also fine, thank you for asking. I am calling to let you know that our […]

IR Movie Titles

The Oscars are upon us, and while the awards have absolutely nothing to do with investor relations, it is uncanny how many movie titles could actually apply to a film about investor relations. Following is a list of old and new movie titles that hit the mark.       Dances with Wolves Trading Places […]

Demise of the Sell-Side?

For years now, it has felt as if sell-side analysts were leaving their firms in droves…some moving to the buy-side, others to corporate positions as CFOs or investor relations officers, and still others to destinations unknown. A recent Financial Times (FT) article corroborated this “feeling,” reporting that the number of investment bank research analysts has […]

The Write Stuff

I recently taught a writing course at NIRI’s Fundamentals Conference, which is mostly geared toward IROs who are relatively new to the business, as well as more experienced folks who’d like to brush up on the basics. My presentation focused on the fundamentals of writing earnings news releases, conference call scripts and shareholder letters. The […]

Best and Worst

Some CEOs are great and offer stellar business advice. Some CEOs are not so great and fall victim to errors of judgment.  Today’s blog looks at some of the best and worst (of 2016), courtesy of Forbes (via MSN) and Business Insider. Best: “It takes 20 years to build a reputation and five minutes to […]

Is LinkedIn the New Facebook?

LinkedIn these days seems to be less about posting “business” content and more around publishing selfies, memes and math puzzles. Ironically, these Facebook-like posts generally get more traction. But all engagement is not always good engagement, just like all publicity is not always good publicity. Interestingly enough, the Pew Research Center found that more workers […]