Meet Our Contributors

Roger Pondel, Chief Executive Officer


Roger Pondel’s professional expertise focuses on developing communications strategies and tactics for publicly owned and privately held companies in various industries, including professional and financial services firms. He has been the architect of programs involving sensitive corporate issues, including mergers and acquisitions, crises, litigation support and labor matters, as well as serving as day-to-day corporate public relations and investor relations counsel.

A Chicago native, Pondel has been president since 1986. His previous experience includes serving as communications and investor relations director of several large publicly traded corporations, where responsibilities included both corporate/financial communications and investor relations. Pondel also was a reporter with the San Jose Mercury News.

Pondel is currently a member of the CFA Institute, the National Investor Relations Institute and the Public Relations Society of America. He also was a national board member of the Association
for Corporate Growth.

Pondel earned a bachelor’s degree from the School of Journalism and Mass Communications, California State University, San Jose. He is a frequent guest speaker on investor relations and strategic public relations issues.

Laurie Berman, Managing Director

Laurie Berman has counseled executive management teams on positioning their companies to Wall Street for the past 15 years. She also has been actively involved in related corporate communications and internal communications matters.

Berman has represented an extensive array of businesses, from pre-IPO to blue-chip, on investor relations and corporate communications strategies, including financial reporting, investor perceptions and expectations, valuation, disclosure, crisis and employee communications, media strategy and mergers and acquisitions.

Having joined PondelWilkinson in 2006, Berman’s experience includes eight years in New York and Los Angeles with Financial Relations Board and serving as investor relations director of Overture, a high-profile publicly traded technology company that was subsequently acquired by Yahoo!, where she was responsible for managing all of the company’s investor relations activities. She previously served in a variety of management positions with Institutional Investor magazine.

Berman earned a bachelor’s degree in sociology from the State University of New York at Binghamton. She is a practicing member of the National Investor Relations Institute.

George Medici, Senior Vice President

george_mediciGeorge Medici brings 20 years of media relations and strategic public relations experience to PondelWilkinson. His work reaches across industry disciplines and practice areas, including consumer products, technology and healthcare, as well as corporate/financial, public affairs and issues management.

Medici is an expert strategist and publicist on the changing media landscape, particularly the dynamic fusion of traditional and social media. He is adept at helping organizations from start-ups to Fortune 500 companies create or reposition their profiles within the top-tier U.S. business media.

Prior to joining the firm in 2010, Medici served as director and vice president of national media business strategies at Porter Novelli in New York. At this global public relations firm, he provided strategic business and financial media counsel for Amgen, British Airways, Hewlett-Packard, Proctor & Gamble, QUALCOMM, and Wyeth Pharmaceuticals among others.

A savvy crisis communications counselor and excellent oral and written communicator, Medici is a seasoned media trainer of CEOs, senior executives and TV personalities. He also specializes in message development to help individuals and organizations articulate their key messages and influence core audiences.

Medici earned a bachelor’s degree in communication arts from St. John’s University, with minors in journalism and television studies.

Judy Lin Sfetcu, Vice President

judy_lin_sfetcuA member of the PondelWilkinson team since 1997, Sfetcu oversees the investor relations activities for a number of the firm’s long-time clients. She also serves in a managerial role, overseeing PondelWilkinson’s financial operations and human resources.

Sfetcu leverages her extensive skill set in the areas of research and targeting, as well as liaison with the investment community, including sell-side analysts, portfolio managers and individual investors. Sfetcu also is active with the firm’s China-based clients. She is fluent in Mandarin.

Prior to joining PondelWilkinson,Sfetcu was with Tarrant Apparel Group, a publicly traded company, where she worked closely in administrative capacities with the finance and investor relations departments. Prior to that, she held similar positions in the office of the president with Sharp Industries and Deerport, Inc., subsidiaries of Chinatrust Financial Holdings Co.

Sfetcu earned a bachelor’s degree in graphic arts from New York City Technical College, with an emphasis in accounting, statistics and economics.

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