ROGER S. PONDEL
Roger Pondel’s professional expertise focuses on developing communications strategies and tactics for publicly owned and privately held companies in various industries, including professional and financial services firms. He has been the architect of programs involving sensitive corporate issues, including mergers and acquisitions, crises, litigation support and labor matters, as well as serving as day-to-day corporate public relations and investor relations counsel.
A Chicago native, Pondel was named president of the firm in 1986. His previous experience includes serving as communications and investor relations director of several large publicly traded corporations, where responsibilities included both corporate/financial communications and investor relations. Pondel also was a reporter with the San Jose Mercury News.
Pondel is currently a member of the CFA Institute, the National Investor Relations Institute and the Public Relations Society of
America. He also was a national board member of the Association for Corporate Growth.
Pondel earned a bachelor’s degree from the School of Journalism and Mass Communications, California State University, San Jose. He is a frequent guest speaker on investor relations and strategic public relations issues.
Evan Pondel joined PondelWilkinson in 2006 after a decade-long business journalism career in New York and Los Angeles with The Wall Street Journal Online and The Los Angeles Daily News, where he covered publicly traded companies in a wide range of industries and wrote a personal finance column that appeared in newspapers throughout the United States.
He also has written for Los Angeles Magazine, The New York Times on the Web, The Huffington Post and The Christian Science Monitor.
Pondel brings to the firm and its clients a core understanding of effective storytelling, helping companies better communicate with their Wall Street constituencies. He advises clients on communications regarding highly sensitive matters, as well as day-to-day reporting and presentations to investor audiences.
Pondel earned a master‘s degree in specialized journalism with honors from the University of Southern California and a bachelor’s degree in English Literature from the University of Wisconsin-Madison.
Laurie Berman has counseled executive management teams on positioning their companies to Wall Street for the past 15 years. She also has been actively involved in related corporate communications and internal communications matters.
Berman has represented an extensive array of businesses, from pre-IPO to blue-chip, on investor relations and corporate communications strategies, including financial reporting, investor perceptions and expectations, valuation, disclosure, crisis and employee communications, media strategy and mergers and acquisitions.
Having joined PondelWilkinson in 2006, Berman‘s experience includes eight years in New York and Los Angeles with Financial Relations Board and serving as investor relations director of Overture, a high-profile publicly traded technology company that was subsequently acquired by Yahoo!, where she was responsible for managing all of the company’s investor relations activities. She previously served in a variety of management positions with Institutional Investor magazine.
Berman earned a bachelor’s degree in sociology from the State University of New York at Binghamton. She is a practicing member of the National Investor Relations Institute.
George Medici brings 20 years of strategic public relations and media relations experience to PondelWilkinson. He is responsible for leveraging strategic partnerships to support the firm’s growth initiatives. A big idea thinker with “hands-on” experience implementing national, local and trade strategic PR campaigns, Medici’s work reaches across multiple industry sectors, as well as corporate/financial, public affairs and issues management disciplines.
Medici is an expert strategist and publicist on the changing media landscape, particularly the fusion of traditional and social media. He is adept at helping organizations from start-ups to Fortune 500 companies create or reposition their profiles within the top-tier U.S. business media, specializing in message development to influence core audiences. A savvy crisis communications counselor and excellent oral and written communicator, Medici also is a seasoned media trainer of CEOs and senior executives.
Prior to joining the firm in 2010, Medici served as director and vice president of national media business strategies at Porter Novelli in New York. At this global public relations firm, he provided strategic business and financial media counsel for Amgen, British Airways, Hewlett-Packard, Procter & Gamble, QUALCOMM, and Wyeth Pharmaceuticals, among others.
Medici earned a bachelor’s degree in communication arts from St. John’s University, with minors in journalism and television studies.
JUDY LIN SFETCU
A member of the PondelWilkinson team since 1997, Sfetcu oversees the investor relations activities for a number of the firm’s long-time clients. She also serves in a managerial role, overseeing PondelWilkinson’s financial operations and human resources.
Sfetcu leverages her extensive skill set in the areas of research and targeting, as well as liaison with the investment community, including sell-side analysts, portfolio managers and individual investors. Sfetcu also is active with the firm’s China-based clients. She is fluent in Mandarin.
Prior to joining PondelWilkinson, Sfetcu was with Tarrant Apparel Group, a publicly traded company, where she worked closely in administrative capacities with the finance and investor relations departments. Prior to that, she held similar positions in the office of the president with Sharp Industries and Deerport, Inc., subsidiaries of Chinatrust Financial Holdings Co.
Sfetcu earned a bachelor’s degree in graphic arts from New York City Technical College, with an emphasis in accounting, statistics and economics.
Kaley Williams joined PondelWilkinson in 2018, where she provides support for the executive team in daily operations, oversees digital marketing campaigns for clients and is involved in corporate communications efforts.
Prior to joining the firm, Williams served on the account management team at leading home design and remodeling platform Houzz after interning with the Tombras Group, a Tennessee-based, award-winning agency, where she was responsible for driving digital strategic messaging for clients across multiple industry sectors. She has contributed to digital marketing campaigns and corporate communications strategies on a national scale for McDonald’s, Moon Pie, Orangetheory Fitness, among others.
Williams graduated from the University of Tennessee with bachelor’s degrees in marketing and psychology, as well as a minor in public relations studies.
Joy Scott is the founder and CEO of Scott Public Relations, an award-winning boutique public relations agency specializing in healthcare, insurance and technology, serving clients in those industries around the world.
Joy and the team at Scott PR are driven by a passion to make a difference. They actively seeks out innovators and “best-of-breed” companies that improve the well-being of their clients and consumers. Then, with insight and influence, they guide these organization to deliver maximum impact in their markets – driving sales, reputation, and growth with a blend of strategic thinking, relentless pursuit of results, and diplomacy.
Successful campaigns on behalf of established and emerging companies have led the agency to a leadership position serving the business-to-business communication needs of firms in insurance, healthcare and technology, from Fortune 500 firms to start-ups, for the past 25 years. The innovations that Scott Public Relations has helped launch range from managed care and hospital medicine to concierge medicine, the adoption of evidence-based medical guidelines and telemedicine.
A graduate of UCLA’s prestigious executive M.B.A. program, Joy Scott combines her marketing skills with expertise in business and management to provide a strategic approach to programs that directly impact a company’s bottom line. In addition to the M.B.A., she also earned a Master’s in Psychology and a Bachelor’s degree in English and history, summa cum laude, Phi Beta Kappa, at Arizona State University.
Joy is past president and board member of PRBI (Public Relations Boutiques International), an international network of boutique public relations agencies, and also serves on the Board of the Guardian Angel School. She has been active in a number of professional associations, including the Public Relations Society of America and its Counselors Academy, and has served on the Boards of the Arizona Society for Hospital Public Relations, CineWomen, and the Alumni Association of UCLA’s Executive M.B.A. program.
Dennis I. Forst, CFA, senior advisor with PondelWilkinson, brings to the firm and its clients a tenured career as an equity research analyst, specializing in gaming, lodging and hospitality industries.
Most recently, Forst was an analyst with KeyBanc Capital Markets, where he had been for 15 years.
Prior to KeyBanc, Forst held senior positions with Security Pacific Merchant’s Bank, Caesars World, Merrill Lynch and Sutro & Co.
He holds both bachelor’s and master’s degrees from the University of California at Los Angeles. A Chartered Financial Analyst, Forst is a member of the International Federation of Chartered Financial Analysts and Los Angeles Society of Financial Analysts.
He has been ranked by The Wall Street Journal as a top gaming analyst in the United States in 12 of the last 20 years, earning him a position in the newspaper’s Analyst Hall of Fame. He was also named by Institutional Investor magazine as a top boutique/regional analyst in the United States and by Forbes magazine as the No. 1 restaurant analyst.
Mark Bilfield has more than 30 years of corporate marketing and ad agency executive experience at TBWA\Chiat\Day and Saatchi & Saatchi. He is well respected for his innate business savvy, strategic acumen, integrated marketing programs, creative ability and most important, helping companies grow their revenue in a disciplined and measurable manner.
He is a strategic advisor to Kure it Cancer Research. Bilfield has served as the president and chairman of the LA Ad Agency Association and chair of the 4A’s West Coast Interactive Committee.
Bilfield earned a bachelor’s degree in fine arts from the New York Institute of Technology-Old Westbury.