Anna Gaidenko, a first year graduate student at the University of Southern California’s Annenberg School for Communication & Journalism, has been awarded the 2011-2012 annual Wilkinson Scholarship Award.
Gadeinko is working toward a master’s degree in strategic public relations, focusing on the global market. She intends to bridge her interest and experience in both the international arena and communication field post-graduation. Born in Kiev, Ukraine, Gaidenko lived in Cleveland before moving to Miami and completing a Bachelor of Arts degree in international studies and criminology at the University of Miami. Prior to applying to USC, she taught English in the Czech Republic, travelling the surrounding regions and doing freelance writing, which led her to discover public relations as a profession.
The Wilkinson scholarship is awarded annually in memory of Cecilia A. Wilkinson, an active USC alum and a principal of PondelWilkinson, who passed away in 2007.
The video above is Gaidenko’s take on how social media can enhance public relations.