Not Your Average Covfefe

Whether investor relations or strategic public relations, or even in politics, we all know that words matter.

Every once in a while, I get stumped, sometimes amused, by simple-sounding, strange words that I have never seen before. Some only have four letters. I jotted down ten real words I read over the past couple of months that I am happy to share with PW Insight readers.

Test yourself and see how many you know. And please send me a quick email if you get even half of them right. Call me immediately if you know them all.

  1. flense
  2. tankles
  3. nish
  4. fob
  5. wheedle
  6. lanx
  7. puce
  8. yeta
  9. peen
  10. pelf

The answers:

  1. to strip blubber or skin from a whale or a fish
  2. a sound louder than a tinkle
  3. nothing
  4. chain attached to a watch
  5. to coax by flattery
  6. a platter for serving meat
  7. a dark red or purple/brown color
  8. awesome
  9. end of a hammer head opposite the face
  10. money gained in a dishonorable way

Roger Pondel, rpondel@pondel.com