Making the Grade for a Reg A+ Offering
Evan Pondel wrote a story in the May/June 2018 issue of IR Update on Regulation A+ offerings and what they mean for investor relations professionals. You can download a PDF of the story the IR Update story on regulation A+ offerings. Following are some IR tips for companies pursuing a Reg A+ offering:
- Ensure that you are telling a story that individual investors will understand
- Align with experts in public relations and digital marketing
- Millennial themes tend to generate the most interest with respect to Reg A+ offerings
- Answer investor questions via live phone conversations, email and FAQs
- Exercise patience when speaking with individual investors
- Apply Reg FD and consistent communication whenever telling the story
- Under promise and over deliver
