Social media have become integral to investor communications, providing important platforms for companies to listen, share and engage with investor audiences that are being influenced more than ever by social networks and the blogosphere. Engaging in social media builds a valuable network that ultimately can impact shareholder value and corporate reputation. Our approach to advising investor relations clients on social media strategies is built on sensitivity to SEC disclosure requirements. Working in tandem with our clients’ legal counsels, we help create IR social media programs that impact communications goals, whether reporting corporate and financial news or managing crises.
We are friends with our clients on Facebook. We follow them on Twitter and YouTube and subscribe to their blog feeds. We listen to our clients directly and to what investors and others are saying about them. We’re always plugged in, providing timely and effective counsel. Whether helping clients engage investors with a PowerPoint presentation on SlideShare and Twitter, or uploading video to a client-branded IR YouTube channel, PondelWilkinson advises publicly traded companies on how to best link multiple platforms, in full compliance with SEC regulations, to properly and widely communicate with key financial constituents.
