Social media has become integral to IR communications, providing important platforms for companies to listen, share and engage with investors that can impact shareholder value and corporate reputation.
Whether reporting corporate and financial news or managing a crisis, our approach to advising clients on social media strategies is built on sensitivity to SEC disclosure requirements. Our programs are designed to impact communications goals by leveraging news and video content that builds engagement and attracts new followers.
We are always listening to our clients and to what investors and other audiences are saying about them. We do this directly, online and via perception audits. Our teams are fully plugged in, posting relevant social media content that builds social capital among key financial audiences.