Today’s media landscape can intimidate even the most press-savvy executive. ‘Gotcha’ journalism, driven by the 24/7 news cycle, has created a sometimes hostile media environment of reporters from blogs to network television, all competing for the same news.
So why engage media? Interviews are unique opportunities to communicate to important stakeholders, such as business partners, customers and investors. While the core of our training is media-centric, the elements are equally applicable to presentations, such as those made at conferences, panel discussion and investor meetings.
PondelWilkinson has helped scores of executives master the interview or presentation through specialized on-camera training and analysis. Whether the opportunity is with a media outlet or keynote address, we provide individuals with the proper skillset to control key messages and communicate their stories. As a result, executives often become stronger presenters who command attention and clearly deliver on point and on message.