Social media have become integral to corporate communications, providing robust platforms for companies to listen, share and engage with multiple audiences.
The answer to the common question, “Do I really need to focus on social media?” is a resounding “yes.” Traditional media are being influenced daily by social networks and the blogosphere, impacting audiences ranging from customers and employees to vendors and investors.
Blog posts, tweets, video and conversation threads are all important social media that companies cannot ignore. Engaging in these new media builds social capital—a valuable network that can ultimately enhance reputation.
Our recommendations are based on the particular dynamics and profile of each client’s target audiences and objectives. We take inventory of existing social media platforms and gauge their impact and relevancy on the corporate brand and the situation at hand.
We also are friends with our clients on Facebook. We follow them on Twitter and YouTube and subscribe to their blog feeds. We listen to our clients directly and to what others are saying about them across new media channels to assure that we’re always plugged in, providing timely and effective counsel.